A°L

Senior Copywriter / Creative Director (Fr/En)

CIRQUE DU SOLEIL°
LUZIA

NAMING / VISUAL IDENTITY / TV SPOT / ALEBRIJES

Cirque du Soleil asked us to create the entire identity of their new show inspired by Mexican legends. We found the name by mixing two main elements from the show (Luz/Light and Lluvia/Rain) and parteneer with mexican artists (The Flaminguettes) to develop a crafty visual identity inspired by it.

30’ Spot

Credits

Agency — SIDLEE Montreal
Director — Flaminguettes Studio
CD — Kristian Manchester
Creative Team — Aurélien Liguori, Alex Burt Riley
Designer — Lian Benoit

Aurélien Liguori / Creative Copywriter

Amsterdam / London / Paris / Montreal