A°L


Senior Copywriter / Creative Director (Fr/En)
           



GOOGLE° 

MAKE GOOGLE DO IT


TV SPOT / REACTIVE PRINT / 10000xOK GOOGLE











Google wanted to make people realise that their vocal assistant is a friendly tool that can help people all along their day. To do so, we imagined a TV spot with situations only Google Assistant could solve and we reinforce our messaging with a series of reactive prints.


30’ Spot
(French version)

Reactive print


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World Cup 2018 opening
‘Ok Google, play my 1998 Playlist. 
(1998 is the last year France won the World Cup).
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National No Smoking Day
‘Ok Google, remove cigarettes from my list’ 
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Times Out - Summer Festival
‘Ok Google, guide me to Dour’
(Dour is a belgium Festival).

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Cinema Festival Magazine
‘Ok Google, set my phone in silent mode’.

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Credits

Agency — R/GA London
Director — Adrien Armanet
CD — Nick Paget
Creative Team — Sergio Alonso + Aurélien Liguori


Aurélien Liguori / Creative Copywriter 
Amsterdam / London / Paris / Montreal