GOOGLE°
MAKE GOOGLE DO IT
TV SPOT / REACTIVE PRINT / 10000xOK GOOGLE
Google wanted to make people realise that their vocal assistant is a friendly tool that can help people all along their day. To do so, we imagined a TV spot with situations only Google Assistant could solve and we reinforce our messaging with a series of reactive prints.
30’ Spot
(French version)
Reactive print
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World Cup 2018 opening
‘Ok Google, play my 1998 Playlist.
(1998 is the last year France won the World Cup).
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National No Smoking Day
‘Ok Google, remove cigarettes from my list’
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Times Out - Summer Festival
‘Ok Google, guide me to Dour’
(Dour is a belgium Festival).
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Cinema Festival Magazine
‘Ok Google, set my phone in silent mode’.
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