A°L


Senior Copywriter / Creative Director (Fr/En)
           




THE NORTH FACE°
QUESTION MADNESS


CONTENT / PRINT / VERTIGO







The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today's explorers are often misunderstood. We needed to change people's perceptions. Question Madness challenges preconceived ideas of a life well lived, ultimately proving that feeding our curiosity is the clearest path to progress.




The Anthem



15’ Pre-Roll




Print


Awards

Cannes Lions 2017 — Film craft editing - Bronze Lion
One Show 2017 — Use of Licensed / Adapted Music - Single Bronze
Créa 2017—Campagne film hors télé - Grand Prix



Credits

Agency — SIDLEE Montréal
Director — Stacy Peralta
ECD — Kris Manchester
CD — Brian Gill + JF Dumais
Creative Teams — Aurélien Liguori, Alex Burt Riley,
Andrew Lord, Jean-Michel Mercier


Aurélien Liguori / Creative Copywriter 
Amsterdam / London / Paris / Montreal