A°L


Senior Copywriter / Creative Director (Fr/En)
           


FITSPIRIT°

THE BREAK-UP


TV SPOT / PRINT / PR / LOVE









Fitspirit is a canadian foundation that inspires teenage girls to uncover and rediscover the advantages of physical activity at the age where one in two quit sports. To inspire these young girls to rekindle their love of sports, we imagined a teen romance where sport is the one asking for a second chance and invite influencers to be part of the story.






Print

Credits

Agency — SIDLEE Montreal

Director — Sébastien Duguay
CD — Brian Gill
Creative Team — Aurélien Liguori + Alex Burt Riley
Photo — Raphael Ouellet


Aurélien Liguori / Creative Copywriter 
Amsterdam / London / Paris / Montreal